SEO (search engine optimization) is like a map or guide that helps search engines like Google understand what your website is about.
When someone searches for something on Google, it tries to show the most relevant and useful websites related to that search. SEO helps your website become more visible and appear higher in those search results.
Think of SEO as a combination of things you do to make your website attractive to both search engines and users. It involves optimizing your website’s content, making it easy to navigate, and ensuring it loads quickly. It also involves doing some research to find out what people are searching for and using those keywords on your website.
By doing SEO, you’re telling search engines, “Hey, my website is relevant, trustworthy, and helpful for people searching for certain topics.” When search engines recognize this, they are more likely to show your website to people who are looking for what you have to offer.
Ultimately, SEO helps you get more organic traffic, which means more people will find your website through search engines without you having to pay for ads. It’s like getting free exposure and attracting the right audience to your website.
Keep in mind that SEO is an ongoing process, as search engines constantly update their algorithms. It requires monitoring, tweaking, and adapting to stay ahead of the competition and keep your website visible.
SEO is like a set of strategies and practices that make your website stand out, get noticed, and reach the people who are looking for what you offer.
SEO matters if you are serious about your small business digital marketing.