Local search results are based on various factors, including the searcher’s location, the relevance of the business to the search query, and the business’s prominence. Prominence refers to how well-known a business is, both online and offline.
Factors that can affect a business’s prominence include its reviews, online reputation, and the number of other reputable websites that link to its website.
Having a strong online presence, including a well-maintained Google Business Profile and positive reviews, can help businesses improve their visibility in local search results and attract more customers from their local area.
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